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Title: Understanding the Happiness Matrix by Examining Digital Influences on Career Happiness with the Adapted Fisher Model
Page: 162- 174
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For Abstract: Click Here
This study helps in understanding the impact of digital influences on career happiness by using the Adapted Fisher Model which focuses on digital contentment, digital connectedness, and digital achievement. A quantitative research design has been employed for the study and the data was collected through a structured questionnaire administered to 160 employees from both private and public sector banks. The questionnaire was designed to examine the perceptions of respondents towards digital tools in their workplaces and their career happiness. The responses were analysed using descriptive analysis and statistical techniques including regression analysis and independent t-test, to examine the relationship between digital factors and career happiness. Key findings of the study indicates that digital contentment and digital connectedness are significant predictors of career happiness. It has been found that employees reported a higher satisfaction when digital tools are user-friendly and foster communication and collaboration. It was found that Digital achievement, related to productivity gains from digital tools, did not significantly impact career happiness. A sectoral comparison was also done revealing that employees in private sector banks experience a higher-level career happiness than those in public sector banks. These results emphasize the need for organizations to not only invest in digital technology but also create an environment that supports digital connectivity and satisfaction to enhance employee well-being. This study helps in providing valuable insights for organizations that are looking to improve career happiness through the effective use of digital tools and platforms in contemporary business environment.

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