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Money in Motion: Financial Literacy, Fintech and Behavioural Insights in Emerging India (ISBN: 978-93-49468-66-5)

Title: COVER PAGE
Editors: Prof. (Dr.) Amit Kumar Singh, Prof. (Dr.) Sandeep Kumar Goel, Maj. Gen. Sanjeev Dogra (Retd.) & Dr. Saumya Singh

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Title: CONTENTS

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Title: Big Data Analytics in Financial Fraud Detection: Opportunities and Challenges
Authors: Dr. Ayushi Sharma
Page: 01-14
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Title: Reimagining Financial Education: The Role of Fintech Tools in Building Financial Literacy among Indian Youth
Authors: Dr. Chhavi Sharma
Page: 15-28
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Title: Strategic Intervention in Fintech: A Study of Ecosystem Convergence in Bharat’s Financial Landscape
Authors: Dr. Rashmi Goel, Dr. Yashika Verma & Mr. Shivansh Kaushik
Page: 29-34
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Title: Synergizing Sustainability and Equity: The Role of Green Finance in Promoting Financial Inclusion
Authors: Dr. Akanksha Jain
Page: 35-43
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Title: Impact of FinTech Applications on Spending and Saving Behaviour of Young Adults: A Primary Study
Authors: Kajal, Tannu Pandey & Nikita Kumari
Page: 44-58
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Title: Impact of Education on Personal Financial Planning
Authors: Jyoti Prasad
Page: 59-66
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Title: Role of Social Media Marketing in Influencing Purchase Decisions of Indian Consumers
Authors: Ms Anuradha Sarin & Ms Alveera Khan
Page: 67-82
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Title: A Study of Skill India Mission’s Impact on MSME Productivity, Employability and Revenue Growth (2021–2025)
Authors: Mr. Rajeev Kumar & Prof. Ram Milan
Page: 83-91
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Title: The Hidden Cost of “Free”: An Empirical Analysis of Subscription Forgetfulness and Auto-Renewal Behaviour among Young, Educated Digital Consumers in India
Authors: R Sneha Rathinam, Prachi Dureja & Prachi Mangla
Page: 92-106
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Title: An Integrated Analysis of the MeitY Digital Payment Scorecard, UPI Ecosystem Growth and Merchant Digitization in India
Authors: Salony Narwal & Ms. Priyanka Marwah
Page: 107-121
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