DIGITAL TRANSFORMATION AND EMERGENCE OF FINTECH (ISBN : 978-93-49468-49-8)

Title: COVER PAGE
Editors: Dr. Vineeta Ahuja & Dr. Komal Rani

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Title: CONTENTS

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Title: Influence of Digital Payment Systems on Impulse Buying Behaviour among Consumers
Authors: Dr. Nikita Arya
Page: 01-09
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Title: FinTech and Rural Transformation: Enhancing Financial Access and Inclusion
Authors: Suman Kumari & Dr. Monika
Page: 10-16
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Title: A Critical Analysis of Digital Payment Systems in Promoting Cashless Transactions
Authors: Snehlata & Dr. Shikonia
Page: 17-32
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Title: Trustworthy Agentic AI for BNPL Credit Risk in India: A Comparative Evaluation of Explainability Frameworks in Embedded Finance
Authors: Nidhi Verma, Tripti, Dr. Komal Rani & Prateek Sood
Page: 33-48
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Title: Digital Transformation and Emergence of Fintech: Emerging Technology in re-Shaping Finance and Overview of its Dimensions
Authors: Madhulata
Page: 49-56
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Title: Impact of FinTech Adoption on Consumer Purchase Behaviour in the Digital Fashion Market
Authors: Smriti Kaushik
Page: 57-69
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Title: Digital Payment Security and Consumer Confidence: Evidence from Women Users in Haryana
Authors: Savita
Page: 70-80
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Title: Digital Trust and Customer Behaviour in FinTech : Shaping the Future of Financial Services
Authors: Manshi Goyal & Dr. Neelam Maggu
Page: 81-103
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Title: Evolution of Financial Services through Digitalization
Authors: Dr. Neetu Jora
Page: 104-116
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Title: Digital Payment System: Impact on Consumer Buying Behavior from Indian Perspectives and Emerging trends in Digital Payment System
Authors: Dr. Reena & Dr. Pooja Pawriya
Page: 117-126
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Title: Democratizing Climate Finance: The Intersection of Digital Financial Literacy, Investor Trust, and Fintech in India’s CDM Energy Ecosystem
Authors: Heena & Dr. Vineeta Ahuja
Page: 127-138
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Title: Digital Transformation as a Catalyst for ESG Practices and Financial Performance: Evidence from the Automobile Industry
Authors: Jyoti & Dr. Vineeta Ahuja
Page: 139-145
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Title: Digital Financial Literacy and Its Impact on Adoption of FinTech Services among Indian Youth
Authors: Dr. Pratibha Saini & Jyoti
Page: 146-160
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Title: Steganography-Based Secure Communication Framework for Digital Financial Systems: Challenges, Applications, and Future Directions
Authors: Anamika Saini & Kavita Rathi
Page: 161-177
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Title: From Legacy to Leader: Evolution, Pillars, and Lessons in Digital Transformation
Authors: Ms. Jyoti Mittal
Page: 178-189
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