Green Marketing Practices in India: Strategies, Policies and Sustainable Business Approaches (ISBN : 978-93-49468-54-2)

Title: COVER PAGE
Editors: Dr. Abhijit Pandit, Dr. Gairik Das, Dr. Jayjit Chakraborty & Dr. Surjyasikha Das

Download PDF
Title: CONTENTS

Download PDF
Title: Green Marketing Techniques Using AI and Digital Health Portals for Public and Private Hospitals in India
Authors: Dr. Reshmi Saha
Page: 01-16
Download PDF
Title: Emerging Trends in Green Marketing: Pathways to Sustainable Business Models
Authors: Dr. Mahesh Chand Meena & Dr. Saroj Kumar
Page: 17-25
Download PDF
Title: Green Marketing for Inclusive Growth: Leveraging Sustainable Business Practices to Drive Financial Inclusion in India
Authors: Dr. Gourab Panja
Page: 26-40
Download PDF
Title: AI-Supported Sustainable Entrepreneurial Practices in the Context of Indian Agriculture
Authors: Dr. Dyuti Chatterjee
Page: 41-54
Download PDF
Title: Electric Mobility and the Green Transition: Assessing the Impact of EV Adoption on Climate Change
Authors: Dr. Debarati Guha
Page: 55-65
Download PDF
Title: Green Supply Chain Management Initiatives in the Dairy Industry of India
Authors: Abhranil Gupta, Dr. Saileshwar Ghosh & Dr. Abhijit Pandit
Page: 66-83
Download PDF
Title: Green Banking and Financial Performance: A Study on State Bank of India
Authors: Shinjan Poddar & Dr. Samir Ghosh
Page: 84-93
Download PDF
Title: Energy Economics of Product Design and its Environmental Impact
Authors: Abhranil Gupta, Dr. Saileshwar Ghosh & Dr. Abhijit Pandit
Page: 94-108
Download PDF
Title: Corporate Environmental Responsibility and Sustainability: An Analytical Study of Regulatory Frameworks, Climate Targets, Financial Integration and Emerging Trends
Authors: Anupa Bhattacharyya
Page: 109-120
Download PDF
Title: Factors Influencing Green Products Buying Behaviour of Consumers: An Empirical Study in Kolkata
Authors: Arindam Roy
Page: 121-137
Download PDF
Title: Green Tourism Practices: A Paradigm Shift in Sustainable Development
Authors: Ms. Poushali Das
Page: 138-144
Download PDF
Title: Decoding Green Consumer Behaviour in Urban India: Awareness, Attitude-Action Gap, and the Role of Price Sensitivity
Authors: Rajeta
Page: 145-155
Download PDF
Title: Driving Sustainable Workforce Development in the Gig Economy: The Effects of Algorithmic Governance and Green Marketing Practices on Learning Motivation through Perceived Fairness
Authors: Shantanu Pradyut Chakraborty
Page: 156-171
Download PDF
Title: Exploring Green Marketing Strategies in Indian Hospitals
Authors: Shirin Vaidya & Kunal Roy
Page: 172-188
Download PDF
Title: Aligning Green Marketing Strategies with the UN Sustainable Development Goals: A Framework for Corporate Practice
Authors: Dr. Rameshwar Lal
Page: 189-197
Download PDF