The agriculture sector is very important when it comes to ensuring food security and providing jobs and economic growth in many nations across the globe. The agriculture sector has become a threat to the industry as it is facing threats from the environment, changes in customer tastes and increased competition in the industry. However, these innovations have improved the efficiency of marketing in agriculture and also involve the customers, make predictions and handle the logistics is artificial intelligence (AI). This chapter will discuss the issues of sustainable agriculture and how marketing using AI promotes sustainability. The scope, challenges, opportunities, and recent developments regarding AI-based agri-marketing practices are also discussed in the chapter. In addition, policy issues and future directions are highlighted in view of developing a well-balanced sustainable agricultural sector development.