Sustainable Agro Economy and AI-Enabled Marketing Strategies (ISBN : 978-93-49468-10-8)

Concepts, Scope, and Emerging Trends of the Sustainable Agro Economy

Author: Dr. Suman & Dr. B L Yadav

A crucial framework for tackling the interconnected problems of environmental deterioration, climate change, and worldwide food insecurity is the idea of a sustainable agro economy. The need to shift toward models that guarantee long-term sustainability without sacrificing productivity is growing as population increase, resource depletion, and ecological imbalance put more strain on agricultural systems. The conceptual underpinnings, breadth, and new developments in sustainable agriculture are thoroughly examined in this chapter, with a focus on the integration of social inclusion, environmental preservation, and economic viability. The chapter starts by exploring the theoretical foundations for a sustainable agro economy, which has been shaped from traditional forms of agriculture to the present forms of sustainable agriculture. It identifies the various facets of a sustainable agriculture system, including the efficient use of resources, conservation of biodiversity, soil management for sustainability, water sustainability, and the creation of a viable livelihood for the rural poor. Emphasis is given to the policy environment and the involvement of stakeholders for the creation of a sustainable agriculture system. The chapter also examines important new developments in agriculture, including precision farming, organic farming, climate-smart agriculture, and the growing use of digital technologies like artificial intelligence, big data analytics, and Internet of Things (IoT) applications. Through increased productivity, decreased environmental impact, and improved decision-making, these advances are revolutionising agricultural methods. Agri-entrepreneurship, green marketing strategies, and sustainable supply chains are all highlighted as crucial elements of a robust agro-economy. Overall, the chapter emphasises that a sustainable agro-economy is both an economic and social imperative as well as an environmental requirement. In order to ensure food security, rural prosperity, and ecological balance for future generations, it ends by promoting an integrated and holistic approach that links agricultural development with sustainability goals.

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