AI SHAPING: THE FUTURE OF ECONOMICS AND TRADE (ISBN: 978-93-49468-69-6)

Economic Viability of Sustainable Packaging in FMCG Sector: A Cost-Benefit Analysis

Author: Dr. Neha Sukheeja & Dr. Poonam Shekhawat

The Indian Fast-Moving Consumer Goods (FMCG) industry plays an indispensable role in catering to daily consumer needs. This sector encompasses diverse categories—ranging from packaged foods and beverages to toiletries, cosmetics, and home care products—characterized by high consumption rates, rapid inventory turnover, and expansive distribution networks. Despite its vital economic contribution, the sector also significantly contributes to packaging-related environmental degradation, particularly due to the heavy use of non-biodegradable, single-use plastics.

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