AI Integrated Digital Business Enterprises: Sustainable Growth for the Future (ISBN: 978-93-49468-79-5) (DOI: 10.62823/MGM/2026/9789349468795)

Impact of Automation and Artificial Intelligence Integration in Marketing for Sustainable Competitive Advantage and Long-Term Growth

Author: Pranil Sandeep Kasal & Dr. Rupali Dilip Taru

• Abstract