AI Integrated Digital Business Enterprises: Sustainable Growth for the Future (ISBN: 978-93-49468-79-5) (DOI: 10.62823/MGM/2026/9789349468795)

Artificial Intelligence-Based Personalized Marketing in The Service Economy: Strategies, Ethics, And Future Directions

Author: Dr. Uma Durgude & Dr. Md. Atikur Rahaman

• Abstract