A Study of Factors Affecting Online Shopping Behaviour of Middle-Class Women in Metropolitan Cities

Author: Dinesh Chahal

Efforts have been made to identify the variables affecting the decision-making process of middle-class women in online shopping, focusing on grocery, clothing and apparels, household items, furniture, kitchen appliances and electronic goods. Gender-specific behaviours are influenced by upbringing, social, cultural, psychological, educational factors, among others. Cultural, social, personal, psychological, and psychographic factors are key determinants of consumer behaviour.

Dinesh Chahal (2024). A Study of Factors Affecting Online Shopping Behaviour of Middle-Class Women in Metropolitan Cities. Exploresearch, 01/01. 40-45.

DOI:

Article DOI: 10.62823/EXRE/2024/01/01.7

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